Blog
Thoughts, process notes, and insights from the studio.
There is a photograph of my mother as a child. She is sitting with her parents – my grandparents – and she is small, the way children are small, in a way that is hard to reconcile with the person you know now. The photo is old. The colours have shifted the way old photos …
I came across something recently that stopped me mid-scroll. Quinta Brunson – creator and star of Abbott Elementary – was speaking on Scott Evans’ House Guest series about the ecosystem of Black television and how her show came to exist. What she said was simple, but it landed like something I’d been trying to articulate …
I can tell within about thirty seconds of watching a brand video whether it’s going to land or not. Not because I have some special instinct, but because the signals are that obvious once you’ve been paying attention to them. There’s a particular quality that comes through when a business story is true – when …
Something I think about a lot when I’m talking to potential clients is the question they’re not asking out loud: what kind of video should we actually be making? Most business owners have figured out that they need video. What they haven’t figured out is which end of the spectrum they should be on – …
I know what it looks like when a business isn’t being taken seriously. I’ve seen it enough times to recognise it immediately. The rushed phone photos used to represent a decade of craft. The generic stock imagery standing in for a team of real, capable people. The video – if there is any – that …
I started paying attention to this before I had a name for it. I’d meet a business owner – someone running a real operation, with real clients, real expertise, years of hard-won knowledge – and they’d tell me about their work and it was genuinely compelling. Then I’d look at how they showed up online …